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Home / How to Choose / How To Choose the Right Flooring Dealer

How To Choose the Right Flooring Dealer

showroom of flooring dealer Albright's Flooring

  • In this post, we discuss some considerations to keep in mind when choosing a flooring dealer.

  • It’s important to make sure the installation team has been in business for a while and is trade certified.

  • A quality flooring dealer’s showroom should appear organized and up-to-date, and experienced salespeople should be friendly and knowledgeable.

  • Make sure to get a final quote and understand what it includes, from underlayment to adhesives to the raw material. Additionally, it’s important to understand how long the quote is valid, as material pricing fluctuates.

  • Some flooring dealers offer free design services to help guide you along, so be sure to ask.

  • If you have questions about financing options, talk to your flooring dealer to see if there are other alternatives. 

  • Discuss with the flooring dealer your ideal time for completion and be sure to include acclimation time.

Depending on your timeframe and how many options you want to explore, purchasing new floors can be a substantial investment of your time and money. Your flooring dealer should respect that and value your business. 

Twenty & Oak is here to help you with this process.  Here are five questions to help you find the right flooring dealer:

1. Who will be installing your floor?

Find out how long the installation team has been in the business.  A good technician will be well trained, educated and should have received certifications from the trade.  They should be experienced to ensure that they will be following manufacturer instructions, which can make or break your warranty.

2. Do they have a showroom and large format samples of flooring?

A  dealer should be invested in the products they market and be equipped with full displays rather than offering small samples that emerged from the back of a van or garage.  If the showroom isn’t well organized and beautiful, there’s a good chance you may be falling in love with a line that is discontinued, or you may not be seeing the latest collections or trends.

storefront image of Albright's Flooring showroom

3. Do they have experienced salespeople?

A friendly, professional salesperson should be knowledgeable and readily available to answer questions while you peruse the store, and be able to answer your toughest questions when it is decision time. They should know the difference between competing products and guide you to make the right choices for your space and for your home's environment.  Many flooring retailers actually have free design services with professional designers on staff. 

4. What does your price include?

close up of floorplan blue prints and materialsYour salesperson should be clear about your pricing.  Underlayment, moldings and trim, adhesives, subfloor prep, installation and material should all be included in your final quote.  Ask how long your quote is valid and be aware that price fluctuations are common based on the availability of raw materials and freight rates.  Ask about the free financing options that are available at many retail stores.

5.  How long will my project take?

Be upfront about any time constraints you have.  Do you need your floor installed before you put your home on calendar resting on hardwood flooringthe market?  Or are you really hoping to have your project finished for a big reveal at Thanksgiving?  Your salesperson should take action right away to narrow your selections down to products that are readily available to meet your time requirements.  Ask if acclimation time is built into the proposed schedule, for the installer and general contractor, if applicable.

Keep in mind, a true flooring retailer will have a team of dedicated staff who will work together on your project from beginning to end.  That’s all they do – just flooring.  You won’t find that at a big box store and you certainly won’t enjoy any of these services if you buy online.

Now that you are equipped to ask the right questions, take your time exploring Twenty & Oak for beautiful, durable flooring solutions to suit your style and space.  Our dealer locator can help you find a reputable flooring dealer near you.

And as you explore Twenty & Oak’s website and see something you love, feel free to reach out and request a sample of your desired flooring. You can also reach us at

Also, please note that we ship samples to the following states: Maryland, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Tennessee and Washington, D.C. If you reside outside these states, we are unfortunately unable to provide and ship samples.

As a Twenty & Oak customer, you can take advantage of our dealer locator to discover a flooring dealer closest to you. Simply enter your zip code and it will bring up a list of Premium Dealers, Select Dealers and Standard Dealers in your area. A convenient and expandable map allows you to scan the area. The list provides address, phone and website information for all Premium and Select dealers.

Additional Images:  Photo Credit - iStock
Twenty & Oak Flooring Experts

Twenty & Oak Flooring Experts are a team of flooring professionals with over 150 years of combined experience in the industry. They have hands-on experience with all flooring types and bring inside industry know-how to homeowners in the Southeast.