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Home / How to Choose / Beautiful Hardwood Flooring for a Busy Household

Republished with permission from Hearthwood Floors

When Jill and Dan Wagner decided to build a custom home, they had the opportunity to select custom finishes throughout their 4,000 square foot project.  After a lot of research, they selected Hearthwood flooring from the Tall Timbers Hickory collection.  Located in South Carolina, the Wagner household is an active one.  Despite traffic from two teenagers and two dogs, the family's Hearthwood floors still look pristine after a year of installation.  The finished look is a beautifully modern space, with a warm and inviting feel.

Hearthwood Hardwood Flooring in living room

Choosing Hearthwood Hardwood Flooring

During my visit, I asked Jill some questions about the overall design intent of the home and how she selected the Homecoming color.  

"I knew I wanted wider plank hardwood that has a reclaimed look," she said.  Their white brick home is the perfect blend of modern and traditional.  There is an open floor plan in the kitchen and living areas, but the house includes traditional elements such as formal dining and foyer.

The planks in Tall Timbers by Hearthwood Floors are seven inches wide and eight feet long.  The format works well in their space because it complements the scale of the rooms and long hallways.  The length of the boards is prominent through each room, creating a luxurious feel.

High-End Hardwood Floors

Hearthwood Hardwood Flooring in kitchenAfter countertop selection, flooring is typically the second major specification made in new home interiors.  Choosing the appropriate color for flooring is essential to the overall aesthetic because it creates the foundation of the design.  Jill knew she wanted a medium brown tone with a matte finish, ideally in a color that would accent the white quartzite countertops in her chef's kitchen.  "The Homecoming color is the pefect classic tone without being too orangey," Jill said of her color choice.  The rich patina of the wood flooring against the cabinets and countertops creates a stunning modern farmhouse feel that is beautiful yet inviting.

When asked how the floors have held up since being installed, she advised that "they have been great! When it was first installed, I would always hold my breath after seeing my golden retriever 'peel out' towards the tennis ball, because I was sure there had to be scratches on the floor - but there never were.  The Hearthwood flooring has definitely held up better than the site-finished, sold hardwood in our last home."

Hearthwood Hardwood Flooring in bedroom

Durable American Hardwood

There's a reason by Hearthwood products stand head and shoulders above the rest.  We use an advanced urethane topcoat on all of our products.  This durability is further reinforced with aluminum oxide crystals which is the second hardest element right after diamonds.  This proprietary finish process creates maximun scratch resistance against foot (and paw) traffic.  The hand-sculpted texture also produces excellent camouflage against indentation and wear that is typical for hardwood flooring over time.

Since wood is a natural product, the 'lived on' look is not only expected but actually signals the authenticity of the material, just like markings on a leather handbag.  Tall Timbers is designed with a handcrafted texture to recreate the patina you'd find in an heirloom piece of furniture or in flooring that has been installed for generations.  The result is a beautiful, practical hardwood floor that yo can truly live on without worry.

Hearthwood Hardwood Flooring up close

Creating Lasting Memories

The last thing I asked Jill to discuss was how she was maintaining her new floor.  The cleaning process she uses is simple: regular vacuuming and damp mopping with Bona Kemi wood flooring cleaner.  She told me, "I knew I wanted hardwood over carpet because it doesn't trap the dirt.  These hardwoods have been very easy to keep clean."

"These floors are so gorgeous, and I get asked about them all the time.  We are so happy we chose to go with Hearthwood."


Hearthwood Project Summary

Home: Jill & Dan Wagner, Greenville, SC; installed 4000 sf of Tall Timbers Homecoming in January 2018

Published with permission from Hearthwood Floors

Allie Finkell

Hearthwood Floors

Allie Finkell is the fourth generation of a hardwood flooring legacy.  She started working in the family business at the age of 12, filling online sample requests at the start of the internet age.  She worked for Anderson, Shaw, and Mohawk flooring before rejoining her father as a partner and vice president of Cumberland Products in 2015. She leads Marketing, Product Development and Sales for the company, and created Hearthwood Floors as the flagship brand to continue the Anderson/Finkell legacy through the creation of sustainable, well-crafted, design leading hardwoods for future generations.

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